Consumer Experience

Consumer experience management is a simple concept. At its most basic, it’s about optimising how your brand makes the consumer feel throughout their various interactions with it, within the confines of a given budget. That includes your ads promoting the product, the way it’s presented on store shelves, how well it works or tastes and…

FMCG brands have used focus groups to garner insights from consumers since the 1940s. They’ve proven to be an effective way to help brand managers understand what motivates consumers to buy their products and develop a better understanding of their customers’ needs and wants. However, many brands have been forced to look into alternative options…