SeeGap – QR Code Solution of Consumer Packaged Goods

Real connection, Real-time insights
Powered by your packaging.

Turn your physical packaging into owned media channels that drive engagement, sales and capture first-party consumer data at scale.

We Recently collaborated with SeeGap to integrate QR codes into our packaging. Their team demonstrated exceptional knowledge and
expertise, ensuring a smooth process from start to finish.

We are thrilled with the results and highly recommend
SeeGap for their fantastic service, and professionalism.
Ballymaloe Foods
Maxine Hyde
We now have a much deeper understanding of our shoppers, richer CRM data, and a stronger ability to demonstrate and grow the value of our brand.

The feedback loop has been far more actionable than anything we had before, and it’s helping us shape both customer engagement and business strategy
Parachute CBD
Harrison Altman

Bridging the Physical-Digital Gap for Consumer Brands

Packaging is arguably a brand’s most valuable asset, yet it remains static and disconnected, unable to engage customers or capture insight once customers purchase your product.

SeeGap changes that by turning every product into a two-way conversation that drives repeat purchases and collects first-party data for marketing, brand and product decisions.

Increase in QR code engagement

4- 8 % Consumer Scan Rate

Increase in first/zero-party data

Higher “dwell-time” through seeGap’s site

What makes us different

We turn packaging into a measurable growth channel.

Build
Test
Capture
Learn
Improve

How SeeGap Works

We don’t just generate QR codes. We design the entire on-pack experience around your specific goals.

From QR design and on-pack messaging to landing page flow and incentives, we guide every decision that determines whether a scan converts or gets ignored.

Using the SeeGap platform, we build mobile-first experiences that live on your own domain and are accessed only via your packaging. Every scan is intentional. Every interaction is trackable.

Each experience is designed around a clear outcome. Driving trial, encouraging repeat purchase, or capturing usable consumer insight. Performance is measured in real time so teams can see what is working and why.

How SeeGap Works

Even if you were redesigning your full suite of products, we still wouldn’t recommend a full rollout of QR codes across your range.

By launching QR codes on a select few SKUs during a packaging refresh, or a new product launch, we create a controlled test bed to launch, learn and iterate for future launches.

This lets you see the true potential of QR codes. From there we measure performance, fine tune the flows and build a clear case for wider rollout.

How SeeGap Works

Once live, you’ll instantly start capturing engagement, along with first & zero-party data, directly from your consumers.

For the shopper, it feels simple. A quick scan on pack to unlock a reward, discover more about your brand, learn about your wider product range, answer surveys, or share feedback.

Your packaging is no longer a static asset, but is instead dynamic, changeable and a completely new tool to connect with and understand the most important person in any brand, the end shopper making the purchase.

How SeeGap Works

Every scan, survey, and interaction flows into a dashboard tailored for your brand — your single source of Consumer Intelligence.

Think of it as your an always-on consumer panel for shopper behaviour and CX(customer experience), constantly updating as new engagement comes in.

In the short term you’ll see how shoppers are engaging, what they’re saying and ways to reengage with them post-purchase.

In the long term, you’ll see trend lines, repeat purchase intent, loyalty signals and SKU-level insights that guide marketing and product decisions.

How SeeGap Works

With SeeGap, you’ll be able to connect with and understand thousands of previously unavailable retail shoppers.

Brands can dive deep into shopper behaviour — uncovering key motivations, customer types, and the consumption occasions that matter most.

From monthly SKU performance trackers to identifying new opportunities and emerging threats with real market data from your core consumers, SeeGap arms FMCG teams with the clarity to act fast and improve continuously.