It’s Time to Connect With Your
Retail Consumers
Turn your physical packaging into owned media channels that drive engagement, sales and capture first-party consumer data at scale.
We Recently collaborated with SeeGap to integrate QR codes into our packaging. Their team demonstrated exceptional knowledge and
expertise, ensuring a smooth process from start to finish.
We are thrilled with the results and highly recommend
SeeGap for their fantastic service, and professionalism.
We now have a much deeper understanding of our shoppers, richer CRM data, and a stronger ability to demonstrate and grow the value of our brand.
The feedback loop has been far more actionable than anything we had before, and it’s helping us shape both customer engagement and business strategy
Bridging the Physical-Digital Gap for Consumer Brands
Packaging is one of the few brand assets that reaches every consumer who buys the product. Beyond on-pack information, it also has the potential to act as a gateway to a digital experience designed around your brand.
SeeGap helps brands capture that potential, turning everyday packaging into a post-purchase engagement channel using QR codes.
The Opportunity
How the SeeGap Process Works
How SeeGap Works
We work with you to define your business goals and objectives first, before deciding on a connected packaging strategy to build around it.
These goals could be increasing trial at shelf, capturing first-party consumer data, driving brand awareness, or gaining faster, more granular insights into shopper behaviour across retailers.
How SeeGap Works
Once the objective is set and the activation is chosen based on what has worked in-market, we move to execution.
We know what works and what doesn’t when it comes to connected packaging, so we guide you on every element of successfully hitting your objectives.
SeeGap designs and delivers the full connected packaging experience. That includes the on-pack QR design, the post-scan journey, and the live performance tracking needed to manage and see results with confidence.
How SeeGap Works
Once live, your packaging starts generating measurable engagement and first- and zero-party data directly from retail shoppers.
For the shopper, the action is straightforward. They scan a QR code and receive meaningful rewards for their engagement, loyalty and purchases.
For FMCG teams, this unlocks clear commercial use cases.
Marketing teams can build brand-owned first-party audiences from retail shoppers, improve targeting in paid media and CRM, and create repeat-purchase journeys linked back to real products.
Brand teams gain real-time direct feedback on messaging, claims, and usage occasions, helping protect and strengthen brand equity through more informed decisions.
How SeeGap Works
Every scan, survey, and interaction flows into a dashboard tailored for your brand — your single source of Consumer Intelligence.
Think of it as your an always-on consumer panel for shopper behaviour and CX(customer experience), constantly updating as new engagement comes in.
In the short term you’ll track ROI, see how shoppers are engaging, what they’re saying and ways to reengage with them post-purchase.
In the long term, you’ll see trend lines, repeat purchase intent, loyalty signals and SKU-level insights that guide marketing and product decisions.
Solutions for Every Industry
Transform customer engagement with industry-specific solutions designed for your sector’s unique challenges:
Food & Beverage
Recipe engagement and taste preference tracking
Beauty & Cosmetics
Shade matching and tutorial delivery
Wellness & Supplements
Dosage guidance and efficacy tracking
Wine & Spirits
Tasting notes and premium experiences
Children & Baby Products
Safety information and parental support
Fresh Food
Freshness monitoring and quality assurance
Considering using QR codes
on your packaging?
Reach out to us for a chat on how you can get the most value out of them.
