Engage Consumers and Capture Insights Directly from Product Packaging

Product-specific QR Codes that deliver great consumer experience, while producing data, insights & marketing opportunities for you.

On Pack QR Codes help FMCG brands build consumer insight

Brands We've Worked With

Ballymaloe foods use SeeGap to add QR codes to products

What does SeeGap do?

SeeGap changes the relationship consumers have with packaged goods and the companies who produce them. Our product-specific QR codes send consumers to a hyper relevant digital experience focused on the product in their hand, which drives engagement and loyalty.

We analyse all consumer interactions with these product sites to deliver actionable insights, feedback and other davaluable customer you, the brand owner. We get you to a point where you're making solid data driven marketing and product development decisions. No more guessing.

SeeGap | Qr Codes for FMCG and Consumer Packaged Goods

Activate

Customers

Thousands of consumers use your products every day. Are you taking the opportunity to communicate your brand values and interact with them while your product is in their hands?

Activate Consumers Directly from Packaging

Drive consumer engagement directly from your product's packaging using a QR Code that leads to a SKU-specific microsite that addresses their needs.

We Empower You to Satisfy Consumer Needs

We make it easy for you to create immersive microsites for each SKU so consumers get immediate access to product relevant info like nutrition, allergens and recipes.

Engage

Customers

Today's consumers consider how you treat them and what you stand for as much as what you sell. That means customer service has to be great and you need to communicate brand values effectively.

Manage Customer Queries Efficiently

Consumers want to ask questions or give feedback about your product. We make it easy for them to get in touch and help you manage those interactions efficiently.

Expand Your Label into the Digital Realm

With a tap or two on their phone consumers can be watching videos of recipes specific to a product or how you're protecting the planet by using local suppliers.

SeeGap empowers FMCG/CPG companies to engage consumers directly form packaging

Improve

Consumer Insights

Many brands still expect consumers to ring a number to make a complaint or rely on focus groups for feedback. Live consumer insights and delivering personal experiences will give you the edge.

Real-Time SKU Specific Feedback

Making it easy to complain helps capture more feedback, which gives you more opportunities to learn about your product and boost loyalty by responding quickly.

Make Better Decisions Based on Live Data

Our dashboard empowers you to identify why one SKU is underperforming or spot a dip in customer experience by tracking data over time.

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What our

Clients say

"Our clients have found the solutions developed in conjunction with SeeGap to be an ideal way to activate & engage consumers."

Marcus Prestage

Director - Insight Marketing