Turn your packaging into a competitive advantage
Real connection, Real-time insights
Powered by your packaging.
Build a more loyal and profitable customer base by making your packaging part of your marketing. Transform static packages into customer connection machines that drive engagement, capture insights, and build lasting relationships.
Bridging the Physical-Digital Gap for Consumer Brands
For decades, CPG brands have been stuck with one-way communication—your packaging tells a story, but you never hear back. SeeGap changes that by turning every product into a two-way conversation that drives loyalty and generates valuable customer data.
Why you should choose SeeGap
Transform customer engagement with industry-specific solutions designed for your sector’s unique challenges:
How SeeGap Works
Using our experience and working directly with the SeeGap team, we guide you on QR code design, placement, incentives, and the post-scan experience, all critical levers that make or break successfully using QR codes.
Based on your targets and desired outcomes, we’ll work together to build a compelling experience that adds value to your consumers and also measurable value to the brand.
Some key questions we’ll ask are:
- “As your consumer is holding your product, what do you want them to see”
- “What critical business questions do you want to uncover from my shoppers”
- “What SKU-level metrics are important for you to track”
How SeeGap Works
Even if you were redesigning your full suite of products, we still wouldn’t recommend a full rollout of QR codes across your range.
By launching QR codes on a select few SKUs during a packaging refresh, or a new product launch, we create a controlled test bed to launch, learn and iterate for future launches.
This lets you see the true potential of QR codes. From there we measure performance, fine tune the flows and build a clear case for wider rollout.
How SeeGap Works
Once live, you’ll instantly start capturing engagement, along with first & zero-party data, directly from your consumers.
For the shopper, it feels simple. A quick scan on pack to unlock a reward, discover more about your brand, learn about your wider product range, answer surveys, or share feedback.
Your packaging is no longer a static asset, but is instead dynamic, changeable and a completely new tool to connect with and understand the most important person in any brand, the end shopper making the purchase.
How SeeGap Works
Every scan, survey, and interaction flows into a dashboard tailored for your brand — your single source of Consumer Intelligence.
Think of it as your an always-on consumer panel for shopper behaviour and CX(customer experience), constantly updating as new data comes in.
In the short term you’ll see how shoppers are engaging, what they’re saying and ways to reengage with them post-purchase.
In the long term, you’ll see trend lines, repeat purchase intent, loyalty signals and SKU-level insights that guide marketing and product decisions.
How SeeGap Works
With SeeGap, you’ll be able to speak with and understand thousands of previously unavailable retail shoppers.
Brands can dive deep into shopper behaviour — uncovering key motivations, customer types, and the consumption occasions that matter most. You can monitor market trends in real time and surface insights that directly shape brand strategy, product development, and marketing communications.
From monthly SKU performance trackers to identifying new opportunities and emerging threats with real market data from your core consumers, SeeGap arms FMCG teams with the clarity to act fast and improve continuously.
Solutions for Every Industry
Transform customer engagement with industry-specific solutions designed for your sector’s unique challenges:
Food & Beverage
Recipe engagement and taste preference tracking
Beauty & Cosmetics
Shade matching and tutorial delivery
Wellness & Supplements
Dosage guidance and efficacy tracking
Wine & Spirits
Tasting notes and premium experiences
Children & Baby Products
Safety information and parental support
Fresh Food
Freshness monitoring and quality assurance
Make every scan count.
Make every product work harder.
Start creating high-converting landing pages that drive real customer actions.
Our team can help you create your first landing page and optimise for maximum conversions.
