Competitions & Sweep Stakes
Run on-pack or in-store activations that excite customers and drive specific outcomes such as increasing in-store sales, capturing first-party data, or building verified insight into real shopper behaviour
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HOW IT WORKS
1: Incentive & Design
The SeeGap team designs the full competition experience end-to-end, including incentive strategy, UX, landing page, and custom QR code design. This ensures the reward feels compelling, on-brand, compliant, and optimised to drive high participation from customers. New Product Launch80-95% of products fail in year one. Most of that failure happens because of limited trial by shoppers.
SeeGap gives you a way of driving awareness towards newly launched products, by running rewarding competitions that drive retail velocity and incentivise purchases.
2: Objective
Every competition is built around a defined business goal. We work with you to align the incentive and mechanics to outcomes like new product trials, first-party data capture, or SKU-level insight. This then flows directly into your CRM for retargeting, personalisation and ongoing engagement with your retail customers.
3: Activation & Launch
SeeGap builds and launches the entire activation for you. From QR code setup and mobile experience, to live testing and deployment. We ensure a frictionless, fast shopper journey that works across packaging, shelf talkers, or retail display units.
4: Post-launch Intelligence
Once live, SeeGap turns participation into actionable intelligence. You get a live dashboard showing verified entries, emails captured, feedback, and VOC insights, plus clear insights you can use for retargeting, optimising future campaigns, and improving products or packaging.
Ready to activate your retail customers?
See how SeeGap helps you grow in the retail environment
