Wine & Spirits Solutions

YOUR DRINKS ARE ALREADY IN THEIR HANDS. KEEP THE CONNECTION GOING.

Turn Every Bottle Into a Loyalty Building Asset.

SMARTER PACKAGING, STRONGER RELATIONSHIPS

Transform how wine and spirits brands connect with drinkers. Engage both connoisseurs and casual consumers through your product.

Share your brand story, highlight provenance and craftsmanship, showcase your wider range, and keep them engaged with rewards, pairings, and reasons to return – while capturing first-party data and SKU-level insights.

From there, retarget buyers, build loyalty, and give Marketing, Brand, and Innovation teams a constant flow of real-time shopper insights to guide campaigns, new releases, and smarter business decisions.

Book a Demo with David

Learn about all the use cases of QR codes.

Wine & Spirits Use Cases

  • EDUCATE

    Your label can only say so much.

    SeeGap connects shoppers to tasting notes, pairing ideas, and brand stories the moment they scan.

    • Detailed tasting notes and flavor profiles
    • Expert food pairing recommendations
    • Vineyard heritage and winemaking process
    • Optimal serving temperatures and storage tips
    educate consumers beyond the limited space of labels

  • Capture

    Your bottle is already in their hands—why not get their take?

    One scan and one tap gathers preferences, purchase occasions, and taste reactions, capturing valuable zero and first-party data from real drinking moments.

    • Taste preferences and flavor profiles
    • Purchase occasions and celebration moments
    • Price sensitivity and premium willingness
    • Pairing experiences and serving contexts
    Make every sip a data point

  • Analyse

    Every response feeds into an Intelligent Dashboard that breaks down shopper opinions by SKU and region.

    You’ll spot product issues, shifting preferences, and potential opportunities all in real-time. No more waiting for annual market reports.

    • Regional taste preference mapping
    • Seasonal demand and occasion analysis
    • Premium vs. value segment insights
    • Vintage performance and aging feedback
    See taste trends as they develop

  • SELL MORE

    A single scan becomes a chance to upsell premium ranges, cross-sell pairings, or invite shoppers to exclusive releases.

    Keep customers coming back for more through personalised recommendations that enhance their drinking experience.

    • Premium vintage and limited edition upsells
    • Complementary spirit and wine pairings
    • Exclusive member releases and allocations
    • Loyalty rewards for collection building
    INCREASE CLTV WITH EVERY SCAN
Tasting Note Engagement Rate
customer Scan Rate
increase in first/zero-party data
higher “dwell-time” through seegap’s site
  • We Recently collaborated with SeeGap to integrate QR codes into our packaging. Their team demonstrated exceptional knowledge and
    expertise, ensuring a smooth process from start to finish.

    We are thrilled with the results and highly recommend
    SeeGap for their fantastic service, and professionalism.
    Ballymaloe Foods
    Maxine Hyde
  • We now have a much deeper understanding of our shoppers, richer CRM data, and a stronger ability to demonstrate and grow the value of our brand.

    The feedback loop has been far more actionable than anything we had before, and it’s helping us shape both customer engagement and business strategy
    Parachute CBD
    Harrison Altman

Considering using QR codes
on your packaging?

Reach out to us for a chat on how you can get the most value out of them.