How True Natural Goodness saw a 7% sales uplift using receipt based rewards

ByDavid O'Keeffe

About True Natural Goodness

True Natural Goodness (TNG) is a health food brand competing in a competitive retail environment where shelf space is limited and trial is hard to win. With a broad range sold through health stores, TNG wanted a way to stand out in-store, incentivise first-time purchase, and understand what was actually happening at basket level once shoppers reached the till.

The Challenge

TNG faced a familiar FMCG problem in health retail:

  • High competition on shelf 

  • Limited direct interaction with shoppers in-store

  • No reliable way to incentivise and verify trial aside from TPRs

  • Minimal visibility into basket composition, price paid, or adjacent purchases

TNG wanted a way to drive trial that stayed connected to real purchases and delivered insight, not just entries.

The SeeGap Solution

Using QR codes supported by in-store POS, SeeGap helped TNG launch a receipt-based rewards activation designed to incentivise trial and verify it.

 

 

 

 

 

 

 




Fig 1.1 – In-store POS displays drove awareness of the competition

The activation focused on four core elements:

Receipt-Verified Rewards
Shoppers purchased any TNG product, scanned a QR code in-store, and uploaded their receipt to enter an exclusive competition. AI OCR receipt verification ensured only genuine TNG purchases were rewarded.

In-Store Trial Without Discounting
Rather than relying on price cuts, the activation gave shoppers a compelling reason to try TNG while protecting brand value and margin.

Basket & Price Insight
By analysing receipt data, TNG gained visibility into price paid, basket contents, and complementary products purchased alongside TNG items.

Centralised Analytics Dashboard
All scans, verified purchases, and receipt data flowed into SeeGap’s analytics dashboard, giving TNG a clear view of trial performance across stores and time.

The Results

The activation delivered:

  • 1,650 in-store QR scans

  • 1,046 unique receipt uploads

  • 7% Uplift in sales compared to pre-activation

Receipt based rewards are arguably one of our favourite activations here at SeeGap, due to the fact it’s tied to a verified purchase. Shoppers only get rewarded when they make that purchase, so any marketing spend can be directly attributed to a verifiable in-store purchase. 

Retail partners also love activations like this, given the fact it has a noticeable uplift in sales and footfall. 

If you’re curious about how receipt based rewards can fit into your 2026 plans, feel free to reach out to us or schedule a call. 

 

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