Why trial matters When brands assess how a product is performing in-market, one commonly used lens is trial and repeat. Trial looks at how many shoppers buy the product at least once.Repeat looks at whether those shoppers come back and buy again. This framework doesn’t explain everything, but it’s widely used because it helps separate…
“Consumers don’t scan QR codes.” If you work in FMCG, you’ve probably heard that sentence in a packaging review, a media meeting, or a retailer presentation. Sometimes it’s followed by: “We tried them once and nothing happened.” Here’s the truth: it’s almost never the QR code that fails. It’s the execution. No one blames Google…
With a simple QR code, FMCG brands can turn everyday packs into a dynamic channel that educates shoppers, captures insight, and drives measurable growth after the purchase. Bold statement? Maybe. But by the end of this post you’ll see just why we’re so bullish on QR codes. Here’s some of the opportunities QR codes can…
What is first-party data? First-party data is information a brand collects directly from its own audience through its owned touchpoints and interactions. (StackAdapt) In FMCG, that can include: It is valuable because it comes from the actual customer, making it a more trustworthy and reliable source of truth. Why first-party data matters more than ever…
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