About True Natural Goodness True Natural Goodness (TNG) is a health food brand competing in a competitive retail environment where shelf space is limited and trial is hard to win. With a broad range sold through health stores, TNG wanted a way to stand out in-store, incentivise first-time purchase, and understand what was actually happening…
Why trial matters When brands assess how a product is performing in-market, one commonly used lens is trial and repeat. Trial looks at how many shoppers buy the product at least once.Repeat looks at whether those shoppers come back and buy again. This framework doesn’t explain everything, but it’s widely used because it helps separate…
“Consumers don’t scan QR codes.” If you work in FMCG, you’ve probably heard that sentence in a packaging review, a media meeting, or a retailer presentation. Sometimes it’s followed by: “We tried them once and nothing happened.” Here’s the truth: it’s almost never the QR code that fails. It’s the execution. No one blames Google…
About PUREPOWER Nutrition Purepower Nutrition is a leading Irish performance nutrition brand, best known for its ready-made meals sold through retail. Built around convenience, quality, and functional nutrition, Purepower serves a highly repeat-purchase customer base and continues to expand its ecosystem across meals and supplements. As the brand scaled in retail, Purepower wanted to deepen…
With a simple QR code, FMCG brands can turn everyday packs into a dynamic channel that educates shoppers, captures insight, and drives measurable growth after the purchase. Bold statement? Maybe. But by the end of this post you’ll see just why we’re so bullish on QR codes. Here’s some of the opportunities QR codes can…
About ParachuteCBD ParachuteCBD is a Ireland’s leading CBD beverage brand that sells canned drinks through retail. With a growing customer base and a category that benefits from education and trust, ParachuteCBD wanted a way to extend the brand experience beyond the shelf, build direct relationships with shoppers, and better understand who was buying their products…
Have you recently made the decision to place a QR code on your product packaging? Maybe you’ve had a QR code on your packaging for a while now and you’re concerned it is not delivering value to you or your customers? Are you already thinking about the implications of QR codes replacing barcodes on all…
What is first-party data? First-party data is information a brand collects directly from its own audience through its owned touchpoints and interactions. (StackAdapt) In FMCG, that can include: It is valuable because it comes from the actual customer, making it a more trustworthy and reliable source of truth. Why first-party data matters more than ever…
Consumer experience management is a simple concept. At its most basic, it’s about optimising how your brand makes the consumer feel throughout their various interactions with it, within the confines of a given budget. That includes your ads promoting the product, the way it’s presented on store shelves, how well it works or tastes and…
FMCG brands have used focus groups to garner insights from consumers since the 1940s. They’ve proven to be an effective way to help brand managers understand what motivates consumers to buy their products and develop a better understanding of their customers’ needs and wants. However, many brands have been forced to look into alternative options…
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