“Consumers don’t scan QR codes.” If you work in FMCG, you’ve probably heard that sentence in a packaging review, a media meeting, or a retailer presentation. Sometimes it’s followed by: “We tried them once and nothing happened.” Here’s the truth: it’s almost never the QR code that fails. It’s the execution. No one blames Google…
With a simple QR code, FMCG brands can turn everyday packs into a dynamic channel that educates shoppers, captures insight, and drives measurable growth after the purchase. Bold statement? Maybe. But by the end of this post you’ll see just why we’re so bullish on QR codes. Here’s some of the opportunities QR codes can…
About ParachuteCBD ParachuteCBD is a Ireland’s leading CBD beverage brand that sells canned drinks through retail. With a growing customer base and a category that benefits from education and trust, ParachuteCBD wanted a way to extend the brand experience beyond the shelf, build direct relationships with shoppers, and better understand who was buying their products…
Have you recently made the decision to place a QR code on your product packaging? Maybe you’ve had a QR code on your packaging for a while now and you’re concerned it is not delivering value to you or your customers? Are you already thinking about the implications of QR codes replacing barcodes on all…
What is first-party data? First-party data is information a brand collects directly from its own audience through its owned touchpoints and interactions. (StackAdapt) In FMCG, that can include: It is valuable because it comes from the actual customer, making it a more trustworthy and reliable source of truth. Why first-party data matters more than ever…
End of content
End of content
