How SeeGap connects PUREPOWER Nutrition with thousands of retail consumers

About PUREPOWER Nutrition

Purepower Nutrition is a leading Irish performance nutrition brand, best known for its ready-made meals sold through retail. Built around convenience, quality, and functional nutrition, Purepower serves a highly repeat-purchase customer base and continues to expand its ecosystem across meals and supplements. As the brand scaled in retail, Purepower wanted to deepen its understanding of who was buying its products, build a stronger direct relationship with those shoppers beyond the checkout and drive retail consumers to their online supplement store.

The Challenge

Despite dominating the ready-meal category, Purepower had limited visibility into its end consumer once purchases happened in-store. This created several challenges:

• Little access to first-party consumer data from retail buyers

• Limited insight into consumer preferences and brand awareness gaps

• No always-on way to engage shoppers post-purchase

• Missed opportunities to build an owned audience from existing retail demand

Purepower needed a solution that worked at scale, fit naturally into retail packaging, and could run continuously without becoming a one-off campaign.

The SeeGap Solution

Using QR codes placed directly on ready-meal packaging, SeeGap helped Purepower launch an always-on, monthly “scan-to-enter” competition designed to drive ongoing engagement and insight capture.

Fig 1.1 – Example Bull QR code created by SeeGap. Scan this if you’re curious to see a site demo. 

The experience focused on four core elements:

Monthly Competition
Shoppers scanned the on-pack QR code to enter a monthly prize draw. Because the competition refreshed every month, it created a recurring reason for repeat consumers to engage again and again. Once scanned, the QR code led to a mobile-first site designed around Purepower’s brand and activation objectives, allowing consumers to quickly enter the competition, or engage with Purepower’s wider supplement range. 

Survey-Led Insight Capture
Each competition entry included a short survey, allowing Purepower to collect structured feedback tied to real retail purchasers. This enabled the brand to capture consumer preference data and identify education gaps at SKU level. It also enabled them to drive awareness to their online supplement range, and capture CRM audiences, turning anonymous retail buyers into a growing, permission-based lists that Purepower could engage over time.

Retail-to-Online Conversion Path
The QR experience acted as an advertisement for retail shoppers to Purepower’s online supplement range, creating a clear pathway from in-store meal purchase to digital product discovery.

Unified Analytics Dashboard
All engagement, survey responses, and CRM data were centralised in a single analytics dashboard. This gave Purepower a live view of how retail consumers were interacting, where drop-offs occurred, and which segments showed the strongest potential for online conversion. Each survey was analysed, giving Purepower visibility into consumer preferences, education gaps, and behaviour at SKU level, all tied to verified retail purchases.

The Results

Through the always-on activation powered by SeeGap, Purepower achieved:

• 2,600 QR code scans from retail packaging

• 1,150+ unique survey submissions from verified retail customers

• A growing first-party CRM audience built directly from in-store buyers

• Actionable insight into consumer preferences and education gaps across the ready-meal range

Purepower Nutrition also notes a significant year-on-year increase in online supplement sales during the same period. This should be viewed as a commercial outcome supported by the activation, rather than attributed solely to the QR experience.

 

What’s Next for PUREPOWER Nutrition?