Children & Baby
Earn parental trust at the shelf, drive verified trial across your range, and build a direct relationship with parents through every stage of their child’s development. SeeGap connects retail purchases to a first-party data asset your brand owns, helping children and baby brands grow loyalty and stay relevant as needs change.
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HOW IT WORKS
Drive Trial at Shelf
SeeGap lets you run competitions that lower the risk of trying something new, giving parents a reason to choose your product over the brand they already buy. Every redemption is receipt-verified, so you know exactly where trial is happening and who your buyers are.
Safety & Ingredient Education
When a parent picks up a children’s product, they want to know what is in it and why it is safe. That question does not get answered by a label alone. Use your packaging to deliver the full story at the moment of doubt. Ingredient sourcing, safety certifications, allergen information, paediatrician endorsements. All through a single QR code scan.
Loyalty & Repeat Purchase
Run verified loyalty campaigns that stay with the parent as their child develops, rewarding repeat purchases and signposting the right product at the right stage. You build direct access to parents, allowing for smarter retargeting, upselling and more throughout the journey of their child.
First-Party Data & Offline to Online
Parents are some of the most engaged consumers in retail. They research, compare, and buy with real intention. But the moment they purchase in-store, brands lose them completely. SeeGap captures verified shopper details, consent, and purchase behaviour at the point of in-store purchase, feeding it directly into your brand’s database.
Ready to activate your retail customers?
See how SeeGap helps you grow in the retail environment
