New Product Launches
Use SeeGap to assist with new product launches, driving trial, capturing verified SKU-specific feedback, and building an owned audience you can re-engage post-purchase.
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HOW IT WORKS
1: Drive Trial at Shelf
Drive household penetration with SeeGap competitions. Shoppers are invited to try the product, in exchange for an entry into a competition or instant reward. Entrants must upload their receipt (proving purchase), verified by SeeGap’s AI OCR technology, resulting in more in-store sales and verified consumer data from retail shoppers.
2: Capture Launch Feedback + Build Your Audience
Capture first-hand survey responses from verified customers. Understand your category entry points, the “why”, “when,” and “where” behind a purchase, or other insights such as the likelihood of repurchase, competitor preferences, or anything you’d like to know.
Next, let shoppers opt in with email so you can thank them post-purchase, retarget them, and drive repeat buying from first time buyers.
3: Explain the “Why” behind this new SKU
When shoppers purchase the product and scan the QR code, they’re given an immersive experience outlining why the product exists, how it’s different, and usage ideas right at the moment of use – enhancing their first experience with this new product.
4: Post-launch Intelligence
Post-launch, you’ll instantly starting seeing real-time feedback from verified buyers flowing into a custom built dashboard. This makes it simple for you to understanding the trends and insights captured from verified retail customers, the overall performance of this activation and export reports for internal sharing.
Ready to activate your retail customers?
See how SeeGap helps you grow in the retail environment
