Children & Baby Products Solutions

Parenting questions don’t wait. Neither should your answers.

Build Trust With Every parent and Loyalty With Every Scan.

SMARTER PACKAGING, SMARTER BRAND CONNECTIONS

SeeGap helps children and baby food brands go beyond the shelf by turning packaging into a trusted digital channel. With one scan, parents can access nutritional transparency, feeding tips, and reward programs – while you capture proof of purchase, first-party data, and real-time feedback on taste, texture, and consumer behaviour.

This gives you instant visibility into what parents want, where they’re buying, and how products fit into daily routines – helping you strengthen trust, reassure caregivers, and foster lasting loyalty in a highly competitive category.

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Learn about all the use cases of QR codes.

Children & Baby Product Use Cases

  • EDUCATE

    Every parent wants to do right by their child.

    SeeGap connects parents to safety guidelines, age-appropriate usage tips, and developmental information the moment they scan. Build trust through transparency when it matters most.

    • Detailed safety instructions and age recommendations
    • Developmental milestone guidance and tips
    • Ingredient transparency and allergen information
    • Expert paediatrician advice and best practices
    Turn every product into a parental support tool

  • Capture

    Your product is part of their child’s daily routine—learn from their experience.

    One scan and one tap lets parents share developmental feedback, product experiences, and family preferences, capturing valuable insights from real parenting moments.

    • Child age, development stage, and preferences
    • Product satisfaction and safety feedback
    • Usage patterns and routine integration
    • Purchase drivers and decision factors
    Make every parent a product consultant

  • Analyse

    Every response feeds into an Intelligent Dashboard that segments insights by age group, region, and product line.

    Spot safety concerns, developmental trends, and product performance in real-time. Ensure every product meets the highest standards parents demand.

    • Age-specific product performance tracking
    • Regional safety concern monitoring
    • Developmental milestone correlation analysis
    • Seasonal usage pattern identification
    See what matters most to parents

  • SELL MORE

    A single scan becomes your opportunity to guide parents to complementary products, age-appropriate upgrades, or helpful resources.

    Support families through every stage while building lasting brand loyalty from first steps to first days of school.

    • Age-appropriate product progression recommendations
    • Sibling and family expansion product suggestions
    • Developmental stage-based bundle offers
    • Loyalty rewards for growing families
    Grow with families, step by step
Verified retail consumers captured per activation
6-7% retail shopper scan rates on-pack
Avg increase in first/zero-party retail consumer data
Basket value captured from one retail activation
  • We Recently collaborated with SeeGap to integrate QR codes into our packaging. Their team demonstrated exceptional knowledge and
    expertise, ensuring a smooth process from start to finish.

    We are thrilled with the results and highly recommend
    SeeGap for their fantastic service, and professionalism.
    Ballymaloe Foods
    Maxine Hyde
  • We now have a much deeper understanding of our shoppers, richer CRM data, and a stronger ability to demonstrate and grow the value of our brand.

    The feedback loop has been far more actionable than anything we had before, and it’s helping us shape both customer engagement and business strategy
    Parachute CBD
    Harrison Altman

Considering using QR codes
on your packaging?

Reach out to us for a chat on how you can get the most value out of them.