Beauty & Cosmetics Solutions

Your products are part of their daily routine. Make those interactions count.

Turn Every Beauty Product Into a Customer Connection.

SMARTER PACKAGING, SMARTER BRAND CONNECTIONS

SeeGap transforms your packaging into a digital touchpoint that keeps the relationship going long after purchase. With a quick scan, shoppers can access tutorials, rewards, and ingredient transparency -while you capture first-party data, instant feedback, and other marketing data points.

Get real-time visibility into who’s buying, what they think, and how they use your products – helping you build trust, spot trends faster, and turn one-time buyers into loyal advocates.

Book a Demo with David

Learn about all the use cases of QR codes.

Beauty & Cosmetics Use Cases

  • EDUCATE

    Don’t let your product’s story stop at the packaging.

    SeeGap connects shoppers to tutorials, shade guides, and ingredient information the moment they scan. The more they understand, the more they trust, and the more they buy.

    • Step-by-step makeup tutorials and application tips
    • Comprehensive shade matching and color guides
    • Ingredient breakdowns and skin benefit explanations
    • Brand heritage and sustainability stories
    Make every product a beauty educator

  • Capture

    Your product is already in their hands—so why not get their take?

    One scan and one tap allows customers to share skin types, preferences, and shopping habits through detailed surveys, capturing Zero/First-party data at scale.

    • Capture feedback to uncover strengths and potential weak points
    • Understand usage behaviours & marketing messages
    • Generate first-hand insights to feed into product development
    • Clarify consumer preferences and expectations
    Turn customers into brand consultants

  • Analyse

    Every response flows into an Intelligent Dashboard that breaks down shopper insights by SKU, retailer, and region.

    Spot trending shades, packaging reactions, and product issues in real-time. No more guessing what beauty trends will stick.

    • Trending shade and color analysis
    • Packaging design performance feedback
    • Real-time quality and formula insights
    • Regional beauty preference mapping
    See beauty trends as they happen

  • SELL MORE

    A single QR scan becomes your chance to recommend refills, cross-sell complementary products, or trigger loyalty offers.

    Drive repeat purchases through personalised beauty recommendations that actually match customer needs.

    • Personalised shade and product recommendations
    • Automatic refill reminders and reordering
    • Complementary product suggestions (foundation + concealer)
    • VIP loyalty rewards and exclusive launches
    INCREASE CLTV WITH EVERY SCAN
Verified retail consumers captured per activation
6-7% retail shopper scan rates on-pack
Avg increase in first/zero-party retail consumer data
Basket value captured from one retail activation
  • We Recently collaborated with SeeGap to integrate QR codes into our packaging. Their team demonstrated exceptional knowledge and
    expertise, ensuring a smooth process from start to finish.

    We are thrilled with the results and highly recommend
    SeeGap for their fantastic service, and professionalism.
    Ballymaloe Foods
    Maxine Hyde
  • We now have a much deeper understanding of our shoppers, richer CRM data, and a stronger ability to demonstrate and grow the value of our brand.

    The feedback loop has been far more actionable than anything we had before, and it’s helping us shape both customer engagement and business strategy
    Parachute CBD
    Harrison Altman

Considering using QR codes
on your packaging?

Reach out to us for a chat on how you can get the most value out of them.