Food & Beverage Solutions

Your packaging is already in their hands. Make it work harder.

Turn Packaging Into a Direct Line to Your Shoppers.

SMARTER PACKAGING, SMARTER CONNECTIONS

Transform how food and beverage brands connect with shoppers at the moment of truth—right after purchase. Share your story, wider product range, highlight your USP, and keep them engaged with rewards and reasons to return – all while capturing first-party data and SKU-level insights.

From there, retarget buyers, cross-sell complementary products, and build lasting loyalty in the most competitive aisle of FMCG.

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Learn about all the use cases of QR codes.

Food & Beverage Use Cases

  • EDUCATE

    Don’t let your product’s story stop at the packaging.

    SeeGap connects shoppers to recipes, usage tips, and brand stories the moment they scan. The more they understand, the more they trust, and the more they buy.

    • Recipe collections featuring your ingredients
    • Cooking tips and preparation guides
    • Nutritional information and health benefits
    • Brand heritage and sourcing stories
    Share your story beyond the shelf

  • Capture

    Your packaging is already being held by your customers—why not get their take?

    With one scan and one tap, customers can share responses to detailed surveys based on what you want to know. Zero & First-party data captured at scale, right as your customer is holding your product.

    • Flavour preference feedback
    • Purchase intent for new products
    • Dietary preferences and restrictions
    • Shopping behaviour and frequency
    Turn every package into a “always-on” consumer panel.

  • Analyse

    Every response feeds into a tailored dashboard that breaks down shopper opinions by SKU and region.

    You’ll spot product issues, shifting preferences, and potential opportunities—all in real-time. No more waiting months for market research reports.

    • Regional taste preference mapping
    • Real-time quality issue detection
    • Seasonal demand pattern analysis
    • Competitive positioning insights
    See what your retail customers really think

  • SELL MORE

    A single QR scan is your chance to upsell, cross-sell, or bring that shopper back again.

    Whether it’s a discount, product tip, or loyalty offer—SeeGap makes sure every interaction moves customers closer to the checkout.

    • Personalised product recommendations
    • Exclusive member discounts and offers
    • Recipe-based cross-selling opportunities
    • Loyalty point accumulation and rewards
    Turn every scan into a sale opportunity
Verified retail consumers captured per activation
6-7% retail shopper scan rates on-pack
avg increase in first/zero-party consumer data
basket value captured from one retail activation
  • We Recently collaborated with SeeGap to integrate QR codes into our packaging. Their team demonstrated exceptional knowledge and
    expertise, ensuring a smooth process from start to finish.

    We are thrilled with the results and highly recommend
    SeeGap for their fantastic service, and professionalism.
    Ballymaloe Foods
    Maxine Hyde
  • We now have a much deeper understanding of our shoppers, richer CRM data, and a stronger ability to demonstrate and grow the value of our brand.

    The feedback loop has been far more actionable than anything we had before, and it’s helping us shape both customer engagement and business strategy
    Parachute CBD
    Harrison Altman

Considering using QR codes
on your packaging?

Reach out to us for a chat on how you can get the most value out of them.