New Product Launches, Just Got Easier
Use SeeGap to assist with new product launches, driving trial, capturing verified SKU-specific feedback, and building an owned audience you can re-engage post-purchase.
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1: Drive Trial at Shelf
Drive retail velocity with SeeGap competitions. Shoppers are invited to try the product, in exchange for an entry into a competition or instant reward. Entrants must upload their receipt (proving purchase), verified by SeeGap’s AI OCR technology, resulting in more in-store sales and verified consumer data from retail shoppers.
2: Capture Launch Feedback + Build Your Audience
For additional entries, shoppers can share insights with an AI agent. Collect SKU-specific feedback on taste, format, packaging, and likelihood of repurchase, then let shoppers opt in with email so you can thank them post-purchase, retarget them, and drive repeat buying from verified retail customers.
3: Explain the “Why” behind this new SKU
When shoppers purchase the product and scan the QR code, they’re given an immersive experience outlining why the product exists, how it’s different, and usage ideas right at the moment of use – enhancing their first experience with this new product.
4: Post-launch Intelligence
Post-launch, you’ll instantly starting seeing real-time feedback from verified buyers flowing into a custom built dashboard. This makes it simple for you to understanding the trends and insights captured from verified retail customers, the overall performance of this activation and export reports for internal sharing.
How True Natural Goodness drove a 7% Uplift in Sales using Receipt Based Rewards
Rewarding customers with additional incentives for their purchases
How PUREPOWER Nutrition captured 1,400 unique surveys & emails using on-pack competitions
An “always-on” channel to build repeat post-purchase engagement with retail customers
Tailor made solutions to fit your brand
Make your packaging work harder
